Marketing your business can be difficult to say the least. With 2020 posing challenges for many small businesses, it may be time to consider ways to market to a wider audience while also saving money. From business closures due to the pandemic to paying your employees, it may seem like you can never catch a break.Thankfully, due to the digital era, there are plenty of ways to take advantage of the internet to market your business successfully.
Need some great ideas to help you make marketing a priority? We’re here to give you a list of inspiration!
1. Social Media
With Facebook, Instagram, and LinkedIn becoming popular social media platforms, it is an excellent move to make a business account on these platforms. There are also exclusive features for businesses on these sites. Start by building an audience and following other local businesses or loyal customers you are in touch with. You can potentially partner with other businesses and ask them for a shoutout or to tag you on a post.
After you’ve built an audience you can work to keep them engaged by creating fun content. For instance, Instagram has a story feature where you can post for 24 hours until it expires. Stories appear at the top of a users page– meaning they are more likely to see it over a post. On the other hand, LinkedIn is great for networking and making business connections. If you are able to manage your time correctly, you can use as many social media sites as you’d like for free.
2. Google My Business
Google My Business (GMB) offers small businesses a free account– essentially Google wants your business to succeed and be able to compete with larger businesses. When you create a GMB account, you have access to enter all the necessary information your business needs like the address, phone number, and name. You can connect with customers through Google search or maps and create a great first impression. With Google being the largest search engine in the world, creating a business page will most definitely get your name out there in your local area.
Make sure to fill out all the necessary information on Google My Business. Additionally, optimize your business page by using keywords you want your business to show up for. For example, if you are a yoga studio you may want to include “hot yoga” “yoga membership” or “ vinyasa yoga”. That way, when users are searching for any of these terms, your business listing will show up!
3. Create a Blog
Blogs are great opportunities to extend your digital marketing strategy by implementing keywords and building your SEO. SEO stands for search engine optimization and with more keywords, you could rank higher amongst other businesses. A blog is a great way to build your SEO and get more potential customers to visit your website– meaning more future sales.
4. Build Reviews
Reviews are a driving force behind consumer decisions. A positive online reputation is so important these days. Yet, with so many review sites out there, it can be difficult to keep up. Most review sites offer free business profiles. Everyone has heard of Yelp reviews; they seem to run supreme as one of the biggest review platforms in the US. Yelp cannot be overlooked as the company made over $900 million in revenue in 2019 alone. Additionally, sites like Google and Facebook also offer customers to write reviews for your business– meaning you will reach a wider audience.
5. Create Ads
Once you feel you’ve built an audience on social media and the internet, you can begin making ads. There are many different types of ads that are available to your business. Facebook and Google are your best bets to target the customers you truly want. The best part is you can put a small amount of money towards your ad spending in order to experiment with what works and what doesn’t.
If you’re feeling intimidated or confused by ads you can hire a digital marketing agency to help you get started. For instance, if you are a law firm that handles DUIs, you can invest in DUI lawyer marketing to get the ball rolling. You can also work with someone to get a low rate!
6. Offer discounts and create great customer service
Lastly, customers love discounts, so try to offer an incentive to get them to start business with you. Anything that gets customers talking about your business and the great deals they’re getting! Additionally, once a customer decides to do business with you, ensure that they are pleased with their service. There is nothing worse than having a first-time customer leave a bad review on something that could have easily been avoided.