Jesse and I haven’t gone to bed before 4am this last week. It’s been a long, but good, seven days. Late today MANteresting 2.0 launches. Everything, from our code to our servers and our layout to our design, is completely new. We didn’t just redecorate a few bedrooms in our house. No. We blew the mother lover to smithereens and built our dream home.
I want to talk a little bit about starting a business… something I admit, I know very little about.
I’ve managed to make a name for myself in a sea of over 1,000 personal finance bloggers. Although I am by no means the most visited PF blog (my traffic is actually pretty terrible), I think I can say with reasonable confidence, I’m one of the most well-known. I guess I have my crappy stick figure drawings to thank for that.
PDITF has had 1.2 million pageviews over it’s three-year life span. MANteresting, which is 6 months old, has had quadruple that. PDITF has around 2,000 active subscribers that read each post, MANteresting has tens of thousands of active users. PDITF costs me about $150 a year to operate (domain and web hosting). MANteresting has gobbled up over $5,000 (of my money) in its short life. So I ask…
How do you keep business, business, and not personal?
MANteresting is my brainchild. It’s near and dear to my heart. I am not in this for the money (although I wouldn’t complain if someone wanted to buy us). I’m much more narcissistic than that. Ego is my driving force. I thought I had a good idea and wanted to see if I was right. It’s really no different from the reason I created this blog. Of the thousands of other blogs out there, I wanted to see if I could author one worth reading . <— If you just read that line, I have accomplished my goal.
That said, I obviously don’t want to just keep pumping cash in to MANteresting just for the heck of it. Money may not be my primary motivation, but it is second on the list. To date, Jesse and I have made exactly zero dollars from the site. Ha! How’s that for honesty.
That might sound bad, but we are in the red on purpose. We knew if we even spent one moment of our time on monetization – and not solely on making the site better – we would lose users, traffic, and interest. I’m a firm believer that if we do this right, people will line up to give us their money (Zynga, Facebook, Instagram).
We have no clue if we will walk away $10,000 poorer or $1,000,000 richer at the end of this journey, but I do no one thing: It’s gonna be one heck of a ride!
To any of you that have ever started a business, how did you decide how much money you were willing to pour in to it? How do you keep emotions from clouding your judgement?
p.s. it’s 4:08 am as I write these words.