9 Reasons to Use Facebook Streaming for Business

Facebook’s live video feature has opened a lot of doors for business, with plenty of organizations using it to improve the way they communicate with their market. Here’s why you’ll want to as well:

Gives Readers Insight into Your Brand

People are remarkably more inclined to shop from a store or pay for services when they know something more about the people behind the business. With Facebook’s live video, you can show your audience a side of your team or company they’ve never seen before, says Problogger. By letting them get to know you better, they gain a positive image of your company, a humanized one that makes them more inclined to spend money at your shop or on your services.

Encourage Better Engagement

People are more likely to shop from your shop or store if they’re engaged. live videos make that easy enough to pull off. Unlike emails, chats and voice calls, broadcasts offer your audience the chance to see you. That brings the communication to an entirely different level. Simply by the nature of the medium, your customers are bound to exhibit greater engagement and attentiveness.

Provide a Look Behind the Scenes

Showing customers a look behind the scenes or what happens during a particular process or what your HQ looks like can encourage just the kind of excitement that could boost conversions and sales. By going on live video, you can provide your customers with the kind of information that can make them want to go back for more.

Launch Your Products

You can use the live video feature to launch a new product or service. Cover the event and provide offsite customers and clients with a glimpse into important parts of the launch. This can generate positive buzz that could improve your efforts to market your new products and services.

Reach Out

One of the best uses of live videos is to use it to reach out to customers. Have them ask your staff

questions, send your team comments and generally interact with your customer service crew. However, keep in mind that this could also open your company to a potentially awkward situation. Best to make sure that whoever handles the Q&A portion knows how take questions and criticism well and can answer in a way that puts the company in a positive light. Otherwise, you could end up with a social media nightmare on your hands.

Do a Few Tutorials

If you sell products or services that require a bit of background, you could include product tutorials on your site. Do them via live video and you’re sure to net plenty of attention from your audience. You could also do tutorials involving issues or topics that your customers are interested in. That way, they’ll be more likely to watch those broadcasts, from start to finish.

Provide Information

Live video allows you to provide your audience with information on events that are happening in real-time. Just make sure you use the right equipment to pull this off. Facebook streaming with BlueJeans, for instance, gives you a slew of features that can improve the experience for you and your audience. If you want to deliver the best possible broadcast you want, rendered in quality that won’t put your brand to shame, then finding the right tools can have a major impact on your live streaming experience.

Make a Mark

Over the years, video consumption has grown and it doesn’t show signs of stopping any time soon. As the trend continues, finding ways to deliver valuable content through video starts to become important. If your company wants to stand out from the rest of the competition, going on live videos and providing your audience with video content is one way to answer the demand. Any company that succeeds in doing so can expect to be front and center of the market. That’s one way for you to wrestle a bigger portion of your target audience off long-time competitors and big-budget companies in the field.

Reach More

Live video has the potential to reach a bigger market around the world. It’s the kind of reach that could put your company and business on the map, says Business2Community. If you want to boost interest and attention for your products and services, what better way to do it than through video, one that’s accessible to people worldwide? If you want to expand your consumer base to include foreign markets, this is a good, solid place to start. The best part of this is that, you get to do this without spending too much of your capital. Facebook offers you a way to get do your marketing broadcasts rendered at incredibly low cost.

Facebook live streaming offers a ton of benefits to businesses. Give it a start to see how it can turn your business completely around.

Online Resources for Businesses

There are many individuals out there who become entrepreneurs and create their own business. For most of history these businesses were brick and mortar shops where someone came in and bought a product.  At first we used the barter system, then eventually in human history we used cash.  In today’s society there is more of a reliance on credit cards more than ever.

Even within the credit card industry there is massive change.  In the past there was a need for credit card machines that would take a carbon copy of the credit card.  Then came the swipe machine.  Now there are companies like  SumUp are allowing merchants to accept credit cards without the clumsy and antiquated credit card machine.  SumUp allows merchants to accept credit card payments without that machine.  The store can simply hook up their tablet or cell phone to SumUp’s terminal and start accepting payments.  Convenience is key! The other revolution happening is the growth of online shops.

Social Media

There are so many social media platforms out there to help market your business and gain exposure that you need. Sites such as facebook, instagram, snapchat, pinterest, houzz, etc. can allow you and your business to be seen around the world. By creating profiles on any or all of these sites you have the opportunity to share information to the masses. Potential customers can see examples of your work, reviews from past customers, and your contact information (website, address, phone number). You can even share information easily in this format.

Online Shops

In certain industries it is beneficial for the business owner to have an online store. It allows customers to have access to the merchandise or services from anywhere in the world. This has opened many doors for a lot of companies. Online stores can have physical goods for sale. For example, a children’s clothing boutique in Philadelphia can now offer their clothes for sale to consumers across the country and not only in the immediate location. The same goes for actual services. A cleaning service or car wash can sell and book their services online. Restaurants can offer gift cards for sale. Event tickets are now available for sale online as well which makes it easy for purchase.

Website

A good company website is important for a business to have. A website is a potential customer’s first impression on you and your business. It sets your brand and your tone. Everything from the set up, pictures, colors, writing are very important for you to win over your customers. Your website must include all of the necessary information for someone to contact you or learn about your services as it is most likely the first place a person will go to find information out about you and your company.

Email

A common marketing technique for businesses are email newsletters. Typically a company has you sign up via email on their website. This tool will allow you to reach your customers. Most individuals access their emails on a regular basis and are likely to read information sent to them via email. This is a good way to offer promotions to valued customers as well.

This is a quick look at the online tools available to business owners. All of these items can help maximize your profits. The web is a valuable tool where the possibilities are endless.

 

 

 

 

The Two Main Ways of Opening a Company in Hong Kong

Thinking of registering a company in Hong Kong? You can do it in two ways; (1) purchasing a shelf company, and (2) incorporate a new company.  A shelf company is an already incorporated entity that people buy to avoid going through the logistics of registering a new company. Sounds simple? It might look direct but becomes very complex and almost impossible to complete the process.

In this post, we look at these two methods and establish why it is better to register a company from the beginning compared to the shelf entity.

Why people buy shelf companies

  • Shorter processing timeframe: Because the shelf company is already registered, all that remains is transferring the ownership. This could take about 2-5 days while the common registration process requires about 10-14 days.
  • Opening a bank account could commence within no time: Now that the transfer of the company will be through in only a few days, the process of processing a bank account can start immediately after.
  • Having a company with older legislation date builds on trust: Many people want to be associated with companies that have taken longer in the market. They create the impression that they are more established and could attract more clients.

While these benefits might look attractive, the disadvantages make the process very unattractive.

Dangers of buying a shelf company

  • Because the company was not registered with your business in mind, it is very difficult to get a perfect match. The company you buy is likely to miss the anticipated outlook. You need an outfit that rhymes well with your desire to enter and grow in the Hong Kong market (check OECD requirements).
  • Opening a Hong Kong corporate bank account is a herculean and almost impossible process: While the argument that you will easily transfer everything might sound easy, everything hits a snag when it comes to the bank account. To transfer the bank accounts of the shelf company to the new buyer, banks want to get convincing reasons from all shareholders. Most of the companies will simply decline while others will recommend that you open a new entity. When things reach here, the risk of losses or having a company that cannot trade are too high.
  • The names are very limited: Because the company is already incorporated in Hong Kong, you have to get contented with the available names. While you can change the name later, the process is lengthy and risks confusing the clients you will have made.

Registering a new company

Why take all the risks that come with buying a shelf company? The better way to go about it is registering a new company through this agency (just an example). Though the two weeks period might look long, it is better to wait and have the outfit that rhymes with personal aspirations.

Benefits of registering a new company 

  • The company takes the outlook, name, and structure of your choice
  • There is no risk of losing money because your details go directly to the company registry
  • You can get an agency to help register the company without having to travel to Hong Kong.
  • Incorporating a bank account in Hong Kong will be direct and easy

While a shelf company always looks attractive because of various benefits, everything grinds to a halt as the reality of loss dawns to investors. However, do not get into such risks! Contact a serious agency today to help you understand the Hong Kong market, register the company, and establish as fast as possible.

Should Your Business Consider Bespoke Portfolio Management?

As your business begins to take off, it’s wise to consider how your business will consolidate its wealth and its portfolio of assets. If you’re a budding entrepreneur, or someone with limited business experience, then it may be that you’re not the best person to make this call. Instead, it may be best to specifically employ someone who has experience in bespoke portfolio management. Here, we run down some of the positives of this approach.

What is Portfolio Management?

Before you decide whether portfolio management is right for you, you’ll need to know what it involves. Portfolio management involves making complex decisions on investment mix and policy.

A portfolio manager will aim to match your investments to your objectives and will allocate assets to individuals and institutions, balancing risk against performance.

As such, portfolio management is about determining what the strengths and weaknesses of your company and its assets are. From here, opportunities and threats can be determined and the attempt to maximise return against the appetite of risk can be assessed with the company owner.

Once all of this has been established, a strategy can be brought together. This will weigh up the choice of debt vs equity, domestic vs international growth targets and growth vs safety, among other trade-offs.

According to IBIS World research, there are over 18,000 wealth management businesses in the US alone, generating over $233bn alone. This means you should have plenty of options and points for consideration.

What are the Benefits?

If you’re thinking about a bespoke portfolio management service, then there are a number of benefits worth considering that could be advantageous to your business.

  • Dedicated management: If you opt for a professional discretionary service like the one offered by WH Ireland, then you’ll receive an Investment Manager for your business. By working with one individual, you’ll get someone who takes the time to understand your business and its investment priorities.
  • Delegation: Ever feel like your head is spinning with important decisions? Well an Investment Manager can help alleviate some of the pressure. The markets are incredibly fast moving and your Investment Manager can relieve you of this stress, implementing your strategy on your behalf.
  • You Won’t Be Cut Out: However, the independence of your Investment Manager won’t mean you’re entirely cut out of the decision-making process. You should receive regular reports on what’s happening. If you choose a reputable wealth management company, these reports should take place however you like, too. Such as face to face or online.
  • Diversity: Through portfolio management, you’re able to diversify your assets, incomings and growth. You can use these alongside ISAs, personal pensions, trusts or even offshore bonds. These can all be managed as part of wider wealth planning.

If you’re looking to delegate some day to day decision making, then investment management could be great for your business.

How Business Owners Can Invest Their Earnings

display stock market numbers and graph

Running a successful business is no easy task. After all, recent research reveals that four in ten small companies don’t last for five years. After the recent political and economic uncertainty in 2016, many were also expecting this rate to rise further. However, this doesn’t mean that you should be overly pessimistic, and if your business is doing well, you should continue to forge a path to success. Here, we discuss the current economic situation and how you can reinvest your earnings at the current time.

The Current Economic Situation

Against expectations, the broad outlook for the UK economy is positive. Recently, the British Chambers of Commerce have announced that UK buying habits have shown strong resistance to the Brexit vote.

This level of robust customer spending means that the outlook for trade and investment for UK businesses is broadly positive. The economy is expected to grow a further 1.4% in 2017, which is almost at pace with the 1.8% growth we witnessed in 2016.

As a result, if you’re looking to invest some of your wealth, now could be the time. Let’s take a look at how you could make the most of the broadly positive economic situation.

How Can You Invest?

To help your wealth grow, you can invest internally within your business or externally. First, let’s look at your internal options.

Internally

Staff ­– if your customers are keen to keep spending high, then let them. Investing in new staff members means that you’ll be able to service larger orders in a higher volume, boosting your revenue.

New Products – Likewise, consider diversifying your offering to take money from your competitors. By investing in market research, you can find out what your customers really want and cater for them.

These two tactics will help you strengthen your business and generate new revenue. Sometimes, you have to spend your wealth to save even more. However, although these will help you accrue wealth, it may also be worth diversifying your assets through external investments. Your best options here are:

Externally

Property – the UK housing market continues to boom and shows no signs of slowing down. Housing is generally considered as a solid investment; particularly buy-to-let, which is low risk.

Stocks and Shares – If your business is doing well, then it’s likely that others are, too. So, it could be worth investing in other businesses. This is a higher risk strategy than investing in houses, but the rewards are potentially higher, too. Take a look online for advice on what investments could be profitable.

Forex – Finally, consider being bold, brave and bright. Geo-political tensions such as Brexit cause currency fluctuations and changes. By investing some of your money in forex trading, you could make money on these fluctuations. This is a high risk, strategy, however, so educate yourself before you begin.

To conclude, the current economic situation looks positive, so consider how you could invest to maximise your wealth carefully.

 

 

6 ways to save money for your small business

In today’s economy, all successful small businesses are looking for any and every way to lower costs for the business.  Many small business owners fail to dedicate enough attention to this because they are spending the majority of their time doing what they do best, which is run their business.  If you are a business owner who is like this, it may be wise of you to assign an employee to examine all expenditures at your business.  There are many ways in which a business can save money.  Here are 6 ways most business owners can save money for their cherished investment.

Hire smart, inexperienced people.

That is right I said hire inexperienced people.  Experience is not the only thing of value someone can bring to your organization.  Experience certainly costs more. One way to do this is the next time you put up a job ad, eliminate any mention of how many year’s experience someone must have to apply for this job.  Replace it with “Recent graduates welcome to apply.” Some businesses have used this approach to success and hired candidates fresh out of college or graduate school.  This allows your business to gain a monetary advantage by providing an entry-level salary and can benefit you by having employees who are up-to-date on the latest technology.

Make sure your business is classified properly.

This is most important for purposes of Workers Compensation Insurance. Many industries have several different classification codes because the industries have several different types of businesses with different levels of risk.  The different levels of risk are reflected in the price businesses pay in premium.  Landscaping is a great example of an industry with many classification codes. Some companies simply mow lawns, other companies plant and maintain sod, others climb into trees with chainsaws to cut limbs and branches.  Each type of business has a different classification code and each level of risk pays a different price in premium.  Taking a little time to speak with your insurance agent about what exactly it is that your business does and does not do can save your business significantly in premium paid for workers’ comp insurance.

Try bartering with other businesses

Bartering is one thing successful small businesses are usually great at.  Especially bartering with other businesses.  Bartering might seem old-school but it can definitely be effective. Catering companies and coffee shops frequently work with companies, especially start-ups.  If you have something of value to provide them they may be willing to cater an event of yours for free or at an extremely discounted rate.  Actually, the possibilities are endless as long as you proactively establish relationships with other local businesses who can benefit from your services.

Switch banks

It should be no surprise that banks are looking to squeeze more revenue any way in which they can.  Banks after all are a business too and they need to turn a profit.  There is one fact many people and business owners fail to realize in relation to financial institutions: they are a business as well and they have to pay turn a profit in order to continue providing you the services they provide.   partner.  The industry is necessary for success in both your personal and professional life.  Switching financial institutions frequently is not a great idea, but shopping around to ensure your bank is competitive with other banks in your area is in the best interest of your small business.  If you can cut significant costs by switching to another bank, then it may be just what you need to do to save your company money.

Invest in a safety and return to work program. 

You might be wondering why I am telling you to invest in something as a way to save your business money.  Especially investing in something like a safety program. Healthy employees are happy employees and happy employees are productive employees.  Investing just a little time in an effective safety program can save your business immensely in lost productivity and insurance premium.  A return to work program is an essential part of any safety program.  The quicker an injured employee gets back on the job and in the routine of going to work, the more likely they are to return to regular employment.    This will prevent your workers compensation insurance premium from increasing from having too many to too severe claims at your business.

Embrace telecommuting.

Telecommuting isn’t possible for all businesses, but you might be surprised how many people can effectively do their jobs from a remote location.  If you can find ways to allow employees to telecommute it can be a huge money-saver for your business. It can cut down on wear and tear to your office space as well as your electronics.  Meaning you will have to replace these devices less frequently.  Many employees appreciate the opportunity to work from home and it may be a benefit you can and to their compensation package instead of a higher salary.

Bio

Walt Capell is the President/Owner of Workers Compensation Shop. Walt started Workers Compensation Shop in 2005. Workers Compensation Shop is a rapidly growing national insurance agency with a strong reputation for forward-thinking, out-of-the-box products and solutions for business owners. Walt would like to use his experience in insurance and as a small business owner to benefit the small business community.

 

3 Effective Ways to Deal with Small Business Debts

Dealing with debt is a major hurdle for all small business owners out there. When you have to secure business loans, you need to ensure that you are able to pay it, following all the terms applied. It is not actually bad to owe someone or a lending company, as long as you can settle it on time. Otherwise, you will be in trouble.

Generally, running a small business is tough and can cause you a lot of stress along the way. But if you love what you do and you care for your business, then you can survive anything to make it successful. Business loans can make or break you. That is why it is best to carefully select what type of lending option you will get.

In fact, there are numerous small business finance solutions available out there that you can turn to when you need some business help. Simply choose your battles wisely and you will get through any business difficulties that will come your way.

Thus, here are some effective ways on how you can deal with business debts:

Cut unnecessary costs

Determine the areas of your business where you can trim down costs, so you will be able to pay debts. There are various ways on how you can reduce expenses, such as selling off unused equipment, subleasing unutilized space, or getting rid of expensive phone systems. This way, you are able to free up cash to settle your business debts and keep your company alive.

Find out if borrowing money is needed or not

One of the most essential things you need to take into consideration is figuring out if you really need a business financial assistance or not. In case you need it to expand or improve your business, then asking help from banks and lending companies is a great idea. However, you have to think it over and make sure it will benefit the entire business. To know if this is the answer to achieve your goals, you may consult a credible financial advisor or accountant. This way, you will be knowledgeable about the matter and able to make the wisest decision for your business.

Consolidate borrowed money

Business debt consolidation is one of the quickest solution to settle your debt faster and reduce interest rates. Rather than paying various loans with different interest rates, you can simply fuse them into a single low-interest loan. In addition, this process lets you deal with one creditor. The loan can also either be secured or unsecured with business assets. To help you decide on this matter, you can ask a financial advisor if this will be right for your business.

Ultimately, every decision you make has an impact to your business finances. Thus, consider these things mentioned above when dealing with debts. There is nothing to worry about if you are knowledgeable of business matters, especially when it comes to loans. Therefore, keep an eye on your goal and be open to changes.