There are many individuals out there who become entrepreneurs and create their own business. For most of history these businesses were brick and mortar shops where someone came in and bought a product. At first we used the barter system, then eventually in human history we used cash. In today’s society there is more of a reliance on credit cards more than ever.
Even within the credit card industry there is massive change. In the past there was a need for credit card machines that would take a carbon copy of the credit card. Then came the swipe machine. Now there are companies like SumUp are allowing merchants to accept credit cards without the clumsy and antiquated credit card machine. SumUp allows merchants to accept credit card payments without that machine. The store can simply hook up their tablet or cell phone to SumUp’s terminal and start accepting payments. Convenience is key! The other revolution happening is the growth of online shops.
There are so many social media platforms out there to help market your business and gain exposure that you need. Sites such as facebook, instagram, snapchat, pinterest, houzz, etc. can allow you and your business to be seen around the world. By creating profiles on any or all of these sites you have the opportunity to share information to the masses. Potential customers can see examples of your work, reviews from past customers, and your contact information (website, address, phone number). You can even share information easily in this format.
In certain industries it is beneficial for the business owner to have an online store. It allows customers to have access to the merchandise or services from anywhere in the world. This has opened many doors for a lot of companies. Online stores can have physical goods for sale. For example, a children’s clothing boutique in Philadelphia can now offer their clothes for sale to consumers across the country and not only in the immediate location. The same goes for actual services. A cleaning service or car wash can sell and book their services online. Restaurants can offer gift cards for sale. Event tickets are now available for sale online as well which makes it easy for purchase.
A good company website is important for a business to have. A website is a potential customer’s first impression on you and your business. It sets your brand and your tone. Everything from the set up, pictures, colors, writing are very important for you to win over your customers. Your website must include all of the necessary information for someone to contact you or learn about your services as it is most likely the first place a person will go to find information out about you and your company.
A common marketing technique for businesses are email newsletters. Typically a company has you sign up via email on their website. This tool will allow you to reach your customers. Most individuals access their emails on a regular basis and are likely to read information sent to them via email. This is a good way to offer promotions to valued customers as well.
This is a quick look at the online tools available to business owners. All of these items can help maximize your profits. The web is a valuable tool where the possibilities are endless.