Two thousand eleven was a great year for Punch Debt In The Face. I broke all sorts of traffic records, was fortunate enough to be featured in some pretty stellar articles, and was even able to turn $100 of expenses in to a $13,000 business. Not a bad return on investment eh?
This year, however, it appears as though I will be yet again, setting another record. Unfortunately, it’s not a record I necessarily want to set. I don’t know if it’s just my blog or what, but it seems advertising opportunities have pretty much dried up over the last two or three months. January and February started out strong, but since then things have taken a sharp decline. Google did some serious algorithm tweaking and instead of companies asking to advertise with me, they were requesting that I remove the ads they had already paid for (note to people who care, my PageRank actually went up during the recent change). Legitimate ad deals are few and far between now. It seems like the only opportunities I’m being pitched are crappy guest post submissions from people I’ve never heard of.
And that my friends brings us to today’s lesson: You need to diversify your income. This can all be broken down by an uber simple math formula I worked up last night…
You see how that works? The more income streams you have, the less devastating a loss of one income is. Last year, Girl Ninja and I were rocking Triple Income No Kid status, this year, looks like we will have to settle for being DINKs.
“But Ninja, I only have the ability to work one job, and I don’t have a significant other to support me through tougher times.” So the heck what! You ever heard of an Emergency fund? That straight up works like a second source of income in the event you get canned. Booya grandma, problem solved!
We hear people say all the time, “Don’t put all your eggs in one basket.” I’ll take it a step further, “Don’t settle on having just one egg.”
How diversified is your income? If you lost your job, how long could you get by without that income? For my fellow bloggers, have your advertisement opportunities been as limited as mine recently?